Mesa, Arizona Unveils New Brand - Leisure Group Travel

Visit Mesa officials unveiled their long-awaited new brand, Mesa City Limitless, this week at the U.S. Travel Association?s International Pow Wow (IPW) in Las Vegas. Mesa, Arizona is the third-largest city in the state and Visit Mesa represents one of fastest growing travel destinations in the U.S.

Visit Mesa has undergone major changes at the direction of President and CEO Marc Garcia over the past year. In addition to a name change, the marketing organization has been engaged in a six-month marketing makeover highlighting visitor products in Mesa and the surrounding region. The brand, Mesa City Limitless, is emblemized in a new logo with directional arrows expressing a dynamic destination with limitless possibilities and opportunities for all visitors.

?Mesa needs to be on the radar for anyone booking travel to the Southwest,? said Garcia. ?As one of the largest cities in the West at almost a half-million residents, our marketing efforts are now matching the national attention our city has garnered over the past few years.?

City of Mesa Mayor Scott Smith helped introduce the city?s new campaign and destination position at IPW, where he also welcomed fellow elected officials from across the country at the U.S. Travel Association?s Policymaker Reception. Smith, the incoming president of the U.S. Conference of Mayors, identified tourism as one of Mesa?s key economic pillars when he took office in 2008.

Visit Mesa is distributing updated travel itineraries highlighting a variety of travel experiences ? Desert Beauty, Outdoor Adventure, Shopping, Western & Native American Heritage, Sports & Recreation, and Culinary Experiences. The itineraries are available in English, Chinese (Mandarin) and German.

?The amount of private and public investment in Mesa is overwhelming and overdue,? said Visit Mesa Board Chair Gary Levine. ?Mesa has always been regarded as an economic force in the Phoenix-marketplace. Now, with the continued expansion of our travel infrastructure being catapulted with this new and exciting destination marketing, our customer base will thrive.?

Surrounded by the Tonto National Forest, Mesa is a gateway city to outdoor adventure and recreation and is setting a fast pace as a leading travel destination in the Southwest. Mesa is the only Arizona city that boasts access to two commercial airports within 15 minutes of its downtown core. Additionally, in the past year Mesa announced several new liberal arts colleges opening campuses throughout the city and has begun construction on a fully-funded Metro Light Rail expansion. Mesa is set to complete the $99 million-dollar Chicago Cubs stadium sports and entertainment complex later this year. (www.visitmesa.com)

Source: http://leisuregrouptravel.com/mesa-arizona-unveils-new-brand/

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